DIGITAL MARKETING



What we do



Search Engine Optimization (SEO)


Search Engine Optimization, or "SEO", is one of the most cost-effective and popular ways to leverage the capabilities of the search engine technologies to a client's advantage. SEO is capable of providing a long term advantage to client Internet marketing efforts, if the optimization effort is well performed. Our Consulting has become a premier provider of SEO consulting services because of one factor: an overwhelming track record of client success.

We use a practical and repeatable SEO methodology to achieve client success. Our SEO methodology is comprised of several easy-to-understand steps, each of which adds significant value to the SEO effort.

The first phase of the our Search Engine Optimization Methodology is the Measurement phase. During this phase, our SEO experts perform several measurements in order to develop a performance baseline and collect information for analysis. Working with the client, our consultants identify the key search phrases that the client perceives as the most relevant to his or her enterprise.

Our consultants also perform Internet traffic analysis to determine the Website's current ranking (page position) on the leading search engines: Google, Yahoo!, MSN, and Ask.com. The traffic analysis is also used to identify additional search phrases that are used to reach the client's Website.

The identification and analysis of these additional search phrases is essential to the SEO effort as they become key components in the upgrade of the client Website.

The next phase in the SEO effort is the Assessment phase. The goal of the Assessment phase is to determine if design and layout of the client Website utilizes the Best Practices valued by the search engine providers.



This SEO assessment is performed by reviewing the code and content of each page on the client Website. This detailed review allows the consultant to determine the degree of compliance with the SEO Best Practices used by the search engines to rank all Websites.

The criteria and Best Practices used to rank any given Website are quite easy to evaluate because the SEO criteria is very specific.

Evaluations are not subjective. A particular page either embodies each of the SEO Best Practices or it does not. It is simply a "pass-fail" test based on approximately eighteen (18) specific criteria. At the conclusion of the Measurement and Assessment phases, we produce an SEO Assessment Report for the client's use.

This report details the findings of both phases and puts forward specific recommendations for the improvement of SEO performance. Our SEO Assessment Report has been widely praised by several clients. The characteristics of the Assessment Report that have won such praise are:

  • The Assessment Report is specific – it presents both the detailed findings and recommendations for remedial action
  • The Assessment Report is actionable – the recommended remedies are extremely detailed, often including code sample and pseudo code
  • The Assessment Report is understandable – senior marketing executives have praised the Assessment Reports for their ability to achieve effective knowledge transfer. This enables senior executives to consider SEO factors when evaluating Website designs and functionality.
  • The Assessment Report is complete – the Assessment Report also includes a comprehensive work plan that illustrates the estimated time and cost associated with the recommended remedial actions.


Pay Per Click (PPC) Campaign Management



Pay-per-Click (PPC) and Search Engine Optimization (SEO) are very closely related and not mutually exclusive. Both PPC and SEO have different goals and investment profiles and present the client with a number on Internet marketing options. When used in tandem, SEO and PPC can bring the client dramatic improvements in their Internet marketing results. PPC allows the client to chose certain key search phrases and build a search engine marketing campaign around them. PPC campaigns can easily be designed and timed to align with other advertising or promotional events and give the client the opportunity to achieve mutual support of each campaign. The critical components of a successful PPC campaign include the following:

  • Identification of the most cost-effective search phrases
  • Defining a PPC campaign budget and bidding strategy
  • Establishing a "sticky" landing page that leverages the optimum blend of visual appeal and informational content to draw the searcher deeper into the site.

The essence of the PPC campaign is the selection of the appropriate search phrases. Our PPC campaign management approach begins with a comprehensive Internet search engine traffic analysis. The goals of the analysis are twofold: first, identify the search phrases that offer the best blend of Keyword Effectiveness, and develop information to support the appropriate bidding strategy. PPC campaign management engagements have all leveraged this initial traffic analysis to the clients' benefit.

Once the search phrases are identified and the relative costs identified and considered, we assist the client in the PPC campaign budget definition. The definition of the budget takes into account the following considerations:

  • PPC campaign duration
  • Coordination with other promotions
  • Desired Cost-per-Conversion
  • Budget Burn Rate – should spending be set on a daily, weekly, or monthly basis?


HOW WE CAN HELP?



TMT consultants are some of top trusted advisors helping technology, media and telecommunications organizations both in USA and around the world grow and reduce their risk.

We do this by leveraging our deep experience working with many of the country's largest telecom and cable operators software, entertainment and media companies as well as some of the most promising start-up businesses and high growth tech companies. Our clients are working with us to help them achieve a wide range of objectives including: Growing their revenue, minimizing expenses and optimizing operations Leveraging smart tax strategies, tax credits and R&D incentives Minimizing financial risk, accounting risk and operational risk to drive business performance Building appropriate tax, accounting and compliance systems for international, cross-border operations Conducting sophisticated transactions including acquisitions, exits, mergers and restructurings.





FUTURE OF TELCO



Today’s market conditions are creating challenging times for telco players. Even though consumer revenue has been historically high, margins are being squeezed because of the massive infrastructure investment telcos made in 5G to meet the COVID-19 spike in broadband demand and anticipated explosion in demand driven by various 5G use cases.

Competition has been heating up from both traditional and non-traditional players. Customer expectations and the market have been shifting. And a looming recession and regulatory pressures have been creating uncertainty. This report describes four future telecoms business models that are currently emerging around the world.

It identifies some of the key capabilities that professionals believe are required to succeed in each model. And it offers practical steps to help today’s telecoms leaders envision — and create — the future.Lorem ipsum dolor sit amet, consectetur adipiscing elit.

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SIGNALS OF CHANGE



While change is constant in the telco business, the factors driving change are constantly shifting. This report identifies and drills down into some of the most significant market factors that should currently be on telco leaders’ minds.

  1. Traditional business models are being challenged
  2. Escalating customer expectations
  3. Hyper-competitive hyperscalers
  4. A possible global recession
  5. Technology can create new opportunities — and threats
  6. Fulfilling the ESG agenda
  7. Telcos likely can’t avoid stricter regulations indefinitely

As the signals of change put pressure on traditional telco business models, there are various strategic imperatives emerging related to each one.



TELCOS AND DECARBONIZATION





THE NEXT BIG CHALLENGE FOR TELCOS



Decarbonization represents a significant challenge for telcos, given the significant energy requirements to maintain existing network infrastructure and to continue expanding and developing technologies for next-generation networks.


But it also represents a significant opportunity to meet growing consumer expectations around sustainability, enable operational cost reductions, become a good corporate citizen and potentially benefit from green financing mechanisms that open the doors to more access to capital. Leading global telcos have made big, bold commitments and set targets to decarbonize.


Fleet electrification, as well as procuring green energy, will be vital, particularly in a 5G world. But decarbonization also involves a completely different approach to business, including circular economic models and sustainable value chains. When we think about the broader upstream and downstream carbon emissions, the types of decarbonization initiatives required are significantly more complex but are equally as important as they often represent the majority of a telco’s carbon footprint.


Finding the right decarbonization strategy is key to achieving broader climate change commitments, including net zero. But there is no silver bullet — telcos will need to consider their network asset management strategies, electrification initiatives and digitisation opportunities, in addition to external procurement of low-carbon and renewable energy sources.





UPGRADING TO 5G WILL REQUIRE MORE ENERGY



The rapid pace of technological change in the telecommunications industry will continue as the largest players roll out 5G networks through 2027. 5G is already being rolled out in certain regions, with download speeds that are 205 per cent faster than 4G.


Although many Telcos have designed their 5G networks to be more energy efficient, densification and the increase in data traffic is expected to consume more energy compared to previous generations.


Despite this, 5G and hyper-connectivity are set to be the key that unlocks the inherent potential in technologies such as Big Data, the Internet of Things, future mobility and autonomous vehicles, artificial intelligence, and augmented reality.


These and other emerging technologies will aid large scale organizations in enterprise architectural enhancements, cost optimization, enhanced security, and machine learning capability. While the societal and digital transformation benefits are clear, there is a need to balance these advancements with sustainability initiatives.



The good news is that some global telcos have committed to deploying energy-efficient 5G networks that depend on renewable energy sources to decrease fossil fuel-based electricity generation.


Further, network virtualization, Open Radio Access Network and investment in machine learning and AI present major opportunities to drive efficiency in network energy consumption.


There’s also an opportunity for the industry to get in on the ground floor and enter into power purchase agreements (PPAs) or virtual power purchase agreements (VPPAs) with utility providers to secure renewable electricity and potentially realize attractive financial returns depending on market energy prices.


European telcos are also exploring next-gen solutions to aggressively combat 5G’s energy footprint. This includes implementing sustainability or low-carbon requirements for suppliers, considering new modes of self-energy generation like micro-grids and smart-metering, and exploring the use of AI algorithms to predict and adjust energy consumption.



THE DATA IMPERATIVE





WHAT THIS STUDY SHOWS IS THAT TMT COMPANIES ARE UNDERUTILIZING THEIR DATA RESOURCES:



  1. Only 32 percent fully utilize their customer data.
  2. Fewer than 10 percent rate their organizations’ level of maturity as world class for data monetization, data management and architecture, and data quality and governance.
  3. 75 percent believe that using enterprise data effectively can radically change their business models.

The bottom line: TMT companies must start treating data strategy as a foundational enterprise capability



How we can help?



We understand the issues affecting global technology providers. Our professionals bring extensive industry knowledge and deep technical experience as the advisors of choice to some of most well regarded companies and the worlds’ most celebrated technology brands. Technology clients work with us to help achieve a range of objectives including:

  1. Growing their revenue, minimizing expenses and optimizing operations.
  2. Leveraging smart tax strategies, tax credits and R&D incentives.
  3. Minimizing financial risk, accounting risk and operational risk to drive business performance.
  4. Building appropriate tax, accounting and compliance systems for international, cross-border operations.
  5. Conducting sophisticated transactions including acquisitions, exits, mergers and restructurings.
  6. Implement effective platforms to secure information, enhance compliance and reduce risk.


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